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A SOURCED BRAND

DR. PUREJOIE

Hydrobutta, for skin that craves lasting hydration
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A SOURCED BRAND

Dr. Bates Solutions

Science-led skincare. Naturally effective
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Our Story

ODARA is a discovery platform built for textured hair and skin. We curate exceptional products, educate on ingredients and routines, and through SOURCED, we introduce emerging brands with the quality, purpose and innovation to become tomorrow's favourites.

Because the brands worth discovering deserve to be found.

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Textured Hair & Beauty Done Differently

ODARA means beautiful, we make sure your hair & skin knows it

Expert curation, honest education, and the brands that deserve to be found.

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JUST LAUNCHED

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As I Am Bond
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Dr. Bates Solutions
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DR. PUREJOIE

Dry & Itchy Scalp Care

Products designed to help soothe dryness, relieve itchiness, and support scalp comfort

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As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Co-Wash 454g £8.60
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As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Treatment 120ml £7.99
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As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner 237ml £7.00
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tgin Tea Tree + Olive Oil Detoxifying Hair and Scalp Serum 120ml £12.99
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The ODARA Edit - Know Your Hair

This Is What It Looks Like When Textured Hair Takes Up Space

This Is What It Looks Like When Textured Hair Takes Up Space

By ODARA Team X

The Textured Hair Industry Just Had Its Moment 12th July 2026 — Home House, Marylebone On a warm Sunday afternoon in Marylebone, something quietly significant happened. A room full of beauty founders, creators and industry...
Moisturising vs Clarifying Shampoo: Which One Does Your Hair Actually Need?

Moisturising vs Clarifying Shampoo: Which One Does Your Hair Actually Need?

By ODARA Team X

Moisturising and clarifying shampoos serve different purposes, and healthy hair needs both.
Hair Porosity Explained: What it is and Why it Matters

Hair Porosity Explained: What it is and Why it Matters

By ODARA Team X

If you’ve ever wondered why some products seem to work wonders for others but not for you, the answer may have nothing to do with the product and everything to do with hair porosity. Hair...
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Best Sellers

Explore the range of best selling products that redefine you.

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KeraCare Humecto Crème Conditioner 234g £5.99
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Mielle Rosemary Mint Scalp & Hair Strengthening Oil 59ml £7.69
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Mielle Rosemary Mint Strengthening Hair Masque 340g £7.49
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Cantu Shea Butter Natural Hair Coconut Curling Cream 340g £6.70
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As I Am Bond Leave-In Conditioner 237ml £7.99
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As I Am Bond Water 473ml £7.99
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As I Am Bond Repair Hair Oil 60ml £7.59
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Wild Growth Rosemary Mint & Amla Oil 100ml £10.09
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We love customer reviews!

My go-to beauty shop!


I’ve tried so many online stores, but this one is different. I love the way the products are curated and sourced!

Amina
Finding products are so easy!

The layout and the option to find products by concern or hair type are amazing :)

Isi
We love ODARA

I'm a mother of 2 teenage girls and we love Odara, our go to store for all things beauty.

Dora

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