Some of the most extraordinary beauty brands in the world will never be found on a supermarket shelf. Not because their products aren't exceptional, but because they lack the visibility to reach the customers who would love them.

SOURCED exists to change that.

SOURCED is our brand discovery programme, identifying exceptional emerging and founder-led brands from around the world, vetting them, and introducing them to the textured hair and skin community with the education and context needed to buy with confidence.

We don't just list products. We champion the brands behind them.

Beauty is richer when it’s diverse.