Natural Hair

Natural hair is uniquely beautiful, but it also requires thoughtful care to keep its coils, curls, and kinks healthy and thriving. Because textured hair tends to be naturally drier, the focus should be on moisture retention, gentle cleansing, and consistent nourishment. Hydrating shampoos and rich conditioners help soften and detangle, while deep-conditioning treatments restore elasticity and reduce breakage. Leave-in creams, butters, and oils support curl definition and lock in moisture, and protective styling gives the hair room to grow with less stress on the strands. With the right routine, natural hair remains strong, hydrated, and full of its vibrant, effortless beauty.

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