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Perfect for coily and curly textures, it nourishes from root to end while enhancing shine and slip.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"527\"\u003eEnriched with coconut, green tea, amla, and sugar cane extracts, it strengthens strands, eases detangling, and supports healthy growth, leaving hair moisturised, smooth, and ready to style.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641183461526,"sku":"ASILEEA001237","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmLeaveInConditioner237ml.jpg?v=1759431196"},{"product_id":"as-i-am-curl-clarity-shampoo-237ml","title":"As I Am Curl Clarity Shampoo 237ml","description":"\u003cp data-start=\"112\" data-end=\"371\"\u003eRefresh curls and coils with this lightweight, sulphate-free shampoo that deeply cleanses without stripping essential moisture. Perfect for textured hair, it removes impurities and product build-up while leaving strands soft, manageable, and ready to style.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"545\"\u003eFormulated with coconut, amla, and tangerine, it combats dryness and dullness, helping to restore bounce and shine for healthy-looking hair. 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Designed for curly, coily, and kinky textures, it delivers instant relief from dryness and flaking while helping to prevent dandruff at the source.\u003c\/p\u003e\n\u003cp data-start=\"445\" data-end=\"601\"\u003eWith regular use, this nourishing treatment rehydrates the scalp, reduces visible flakes, and promotes a healthier environment for strong, resilient hair.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641188180118,"sku":"ASIOIL001454","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmDryandItchyScalpCareOliveandTeaTreeOilTreatment120ml.jpg?v=1759507810"},{"product_id":"as-i-am-dry-and-itchy-scalp-care-olive-and-tea-tree-oil-shampoo-355ml","title":"As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Shampoo 355ml","description":"\u003cp data-start=\"143\" data-end=\"423\"\u003eClarify, soothe, and hydrate with this gentle yet effective shampoo designed to combat dandruff and scalp discomfort. Enriched with olive oil to restore essential moisture and tea tree oil to calm itching, it cleanses without stripping, leaving hair soft, silky, and manageable.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"590\"\u003ePerfect for curly, coily, and kinky textures, the formula helps to detangle while easing dryness, flaking, and irritation, promoting a healthier scalp environment.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641188671638,"sku":"ASISHAM002355","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmDry_ItchyScalpCareOlive_TeaTreeOilShampoo355ml.jpg?v=1759508728"},{"product_id":"as-i-am-dry-and-itchy-scalp-care-olive-and-tea-tree-oil-conditioner-355ml","title":"As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Conditioner 355ml","description":"\u003cp data-start=\"147\" data-end=\"421\"\u003eSoothe, soften, and detangle with this nourishing conditioner, formulated to calm an itchy scalp while replenishing essential moisture. Enriched with olive oil to hydrate and tea tree oil to relieve dryness and irritation, it leaves hair silky, manageable, and flake-free.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"566\"\u003eIdeal for curly, coily, and kinky textures, this gentle treatment helps to prevent dandruff while restoring comfort and balance to the scalp.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641213608086,"sku":"ASICON001355","price":8.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmDry_ItchyScalpCareOlive_TeaTreeOilShampoo355ml_617902a8-2421-4822-8d53-0b6a01a5958f.jpg?v=1759509081"},{"product_id":"as-i-am-dry-and-itchy-scalp-care-olive-and-tea-tree-oil-co-wash-454g","title":"As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Co-Wash 454g","description":"\u003cp data-start=\"143\" data-end=\"451\"\u003eCleanse, condition, and soothe in one step with this multi-benefit co-wash, created to refresh curls while caring for sensitive scalps. Enriched with olive oil to restore hydration and tea tree oil to relieve dryness and irritation, it helps prevent dandruff while leaving hair soft, shiny, and manageable.\u003c\/p\u003e\n\u003cp data-start=\"453\" data-end=\"641\"\u003eThis innovative cleansing conditioner gently removes impurities and build-up without stripping natural oils, making detangling effortless and keeping curls nourished and healthy looking.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641214034070,"sku":"ASICLE001454","price":8.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmDryandItchyScalpCareOliveandTeaTreeOilCo-Wash454g.jpg?v=1759509520"},{"product_id":"as-i-am-dry-and-itchy-scalp-care-olive-and-tea-tree-oil-leave-in-conditioner-237ml","title":"As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner 237ml","description":"\u003cdiv\u003e\n\u003cdiv class=\"accordion overflow-hidden\" data-expanded=\"\"\u003e\n\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4 underline-hyperlink\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp data-start=\"156\" data-end=\"425\"\u003eSoothe, hydrate, and protect with this lightweight leave-in spray, specially formulated to care for sensitive scalps and textured hair. Enriched with olive oil to add lasting moisture and shine, it makes detangling effortless while helping to fight frizz and dryness.\u003c\/p\u003e\n\u003cp data-start=\"427\" data-end=\"663\"\u003eTea tree oil works to calm irritation and prevent dandruff, leaving hair refreshed, nourished, and manageable. Perfect for daily use, it provides a protective layer of hydration that supports scalp comfort and healthy looking strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003cdiv class=\"accordion overflow-hidden\"\u003e\n\u003cdiv class=\"font-medium flex flex-col w-full py-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641214492822,"sku":"ASICON002237","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmDryandItchyScalpCareOliveandTeaTreeOilLeaveinConditioner237ml.jpg?v=1759509818"},{"product_id":"as-i-am-curling-jelly-coil-and-curl-definer-227g","title":"As I Am Curling Jelly Coil and Curl Definer 227g","description":"\u003cp data-start=\"125\" data-end=\"395\"\u003eDefine and enhance curls with this lightweight jelly, crafted to lock in moisture while controlling frizz. Enriched with aloe vera, sugar beet root, and vitamin E, it hydrates and revitalises tightly coiled and curly textures for soft, manageable, and redefined curls.\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"525\"\u003eThe frizz-fighting formula reduces shrinkage while boosting body and bounce, leaving curls elongated, shiny, and full of life.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641220849814,"sku":"ASISTY001227","price":5.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmCurlingJellyCoil_CurlDefiner227g.jpg?v=1759510034"},{"product_id":"as-i-am-doublebutter-daily-moisturiser-cream-227g","title":"As I Am DoubleButter Daily Moisturiser Cream 227g","description":"\u003cp data-start=\"129\" data-end=\"414\"\u003eQuench and soften curls with this rich daily moisturiser, powered by a blend of natural cocoa and shea butters to deliver lasting hydration from root to end. Perfect for coiled and curly textures, it restores moisture balance while leaving hair silky, manageable, and full of bounce.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"649\"\u003eInfused with organic jojoba and castor oils for nourishment and shine, plus wheat protein and pro-vitamin B5 to help repair split ends and strengthen strands, this ultra hydrating cream revitalises dry, brittle hair with every use.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641222160534,"sku":"ASIMOI002227","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmDoubleButterCreamRichDailyMoisturizer227g.jpg?v=1759510256"},{"product_id":"as-i-am-jamaican-black-castor-oil-cowash","title":"As I Am Jamaican Black Castor Oil CoWash 454g","description":"\u003cp data-start=\"124\" data-end=\"430\"\u003eCleanse and condition in one step with this vegan co-wash, designed to refresh curls, coils, and kinks without stripping essential moisture. Infused with a nano-blend of Jamaican black castor oil and ceramides, it balances the scalp’s microflora while promoting healthy growth and improved manageability.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"620\"\u003eThe restorative formula purges the scalp of excess oils, dead skin cells, and build-up, while vitamins C and E provide antioxidant protection. Hair is left soft, shiny, and full of body.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641222389910,"sku":"ASICLE003454","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIamJamaicanBlackCastorOilCowashJar454g.jpg?v=1759510457"},{"product_id":"as-i-am-long-and-luxe-curl-enhancing-smoothie-454g","title":"As I Am Long and Luxe Curl Enhancing Smoothie 454g","description":"\u003cp data-start=\"127\" data-end=\"411\"\u003eDefine and hydrate curls with this lightweight leave-in cream, designed to deliver moisture, softness, and lasting definition without flakes or residue. Enriched with pomegranate and passion fruit, it conditions and smooths strands while taming frizz for bouncy, salon-worthy curls.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"576\"\u003ePerfect for coily, curly, and wavy textures, this frizz-fighting formula leaves hair touchably soft with a natural, healthy looking shine, never greasy or sticky.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641228320918,"sku":"ASISTY002454","price":7.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmLong_LuxeCurlEnhancingSmoothie454g.jpg?v=1759510977"},{"product_id":"as-i-am-rice-water-spray-475ml","title":"As I Am Rice Water Spray 475ml","description":"\u003cp data-start=\"108\" data-end=\"337\"\u003eStrengthen and refresh hair with this multi-use mist, suitable for all textures. Enriched with forbidden black rice water and saw palmetto, it nourishes scalp and strands while delivering lightweight hydration from root to end.\u003c\/p\u003e\n\u003cp data-start=\"339\" data-end=\"578\"\u003eDesigned to support stronger looking hair and improved manageability, this versatile spray can be used daily to quench dry lengths or as a rinse in your rice water haircare routine. Hair is left renewed, refreshed, and visibly healthier.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641229762710,"sku":"ASISPR002237","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIamRiceWaterSpray473ml.jpg?v=1759511420"},{"product_id":"as-i-am-cocoshea-spray-moisturiser-120ml","title":"As I Am CocoShea Spray Moisturiser 120ml","description":"\u003cp data-start=\"118\" data-end=\"397\"\u003eHydrate and protect curls with this lightweight, non-greasy spray that delivers lasting moisture and shine. Infused with African shea butter and coconut oil, the fast-absorbing formula nourishes the scalp, smooths strands, and defends against frizz and environmental stressors.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"506\"\u003ePerfect for curls, coils, and kinks, it leaves hair softer, smoother, and more manageable with every use.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641236185238,"sku":"ASISPR001120","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/ASIAMClassicCocoSheaSpray120ml.jpg?v=1759512526"},{"product_id":"as-i-am-rosemary-conditioner-237ml","title":"As I Am Rosemary Conditioner 237ml","description":"\u003cp data-start=\"112\" data-end=\"425\"\u003eSoften and strengthen curls with this hydrating conditioner, designed to quench thirsty strands while maintaining the scalp’s natural pH balance. Enriched with rosemary oil to nourish the scalp and support healthy growth, it delivers intense moisture and helps reduce tangles for smoother, more manageable hair.\u003c\/p\u003e\n\u003cp data-start=\"427\" data-end=\"618\"\u003ePowered by sub-micron technology, the formula reinforces the scalp’s natural barrier, while peppermint adds a refreshing cooling effect to soothe dryness and leave hair feeling revitalised.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641236643990,"sku":"ASICON003237","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIamRosemaryConditioner237ml.jpg?v=1759512804"},{"product_id":"as-i-am-rosemary-oil-60ml","title":"As I Am Rosemary Oil 60ml","description":"\u003cp data-start=\"104\" data-end=\"373\"\u003eEncourage fuller, healthier-looking strands with this powerful scalp and hair treatment, suitable for all textures. Infused with rosemary. Celebrated for its strengthening benefits, the lightweight oil helps reduce breakage while creating optimal conditions for growth.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"700\"\u003eFormulated with melatonin and copper tripeptide to support scalp health, plus peppermint extract for a refreshing cooling sensation, it nourishes from root to end while enhancing hydration and detangling for easy manageability. Thanks to Sub-Micron technology, it absorbs quickly without leaving greasy residue or build-up.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641236906134,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/images_2.jpg?v=1760290626"},{"product_id":"as-i-am-rosemary-shampoo-237ml","title":"As I Am Rosemary Shampoo 237ml","description":"\u003cp data-start=\"108\" data-end=\"372\"\u003eCleanse and strengthen with this rosemary powered shampoo, designed to refresh the scalp while leaving strands hydrated and resilient. Rosemary oil, celebrated for its strengthening benefits, helps minimise breakage while promoting healthier-looking hair growth.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"715\"\u003eThe foaming formula removes impurities and build-up without stripping, while melatonin and copper tripeptide nourish the scalp to create optimal conditions for growth. Using Sub-Micron Technology for fast absorption, it leaves no residue, just soft, refreshed hair. A cooling texture and invigorating floral-earthy aroma enhance every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641237299350,"sku":null,"price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIamRosemaryShampoo237ml.jpg?v=1759513404"},{"product_id":"as-i-am-so-much-moisture-hydrating-lotion-237ml","title":"As I Am So Much Moisture Hydrating Lotion 237ml","description":"\u003cp data-start=\"126\" data-end=\"376\"\u003eReplenish and revive curls with this lightweight hydrating lotion, crafted to quench thirsty strands and restore softness. Specially developed for curly and coily textures, the formula provides long-lasting moisture to combat dryness and roughness.\u003c\/p\u003e\n\u003cp data-start=\"378\" data-end=\"613\"\u003eInfused with aloe vera, lavender flower extract, and royal jelly, it deeply nourishes while vegetable glycerin smooths and softens from root to end. Hair feels revitalised, manageable, and ready to style with a healthy looking shine.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641237954710,"sku":"ASIMOI001237","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmSoMuchMoistureHydratingLotion237ml.jpg?v=1759513660"},{"product_id":"as-i-am-jamaican-black-castor-oil-moisturizing-masque","title":"As I Am Jamaican Black Castor Oil Moisturizing Masque 227g","description":"\u003cp data-start=\"137\" data-end=\"427\"\u003eGive your curls a weekly dose of deep hydration with this rich, creamy hair mask. 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Hair is left soft, revitalised, and more resilient.\u003c\/p\u003e","brand":"ODARA","offers":[{"title":"Default Title","offer_id":45641238118550,"sku":"ASITRE001227","price":10.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/5081\/3078\/files\/AsIAmJamaicanBlackCastorOilMoisturizingMasque227g.jpg?v=1764635305"},{"product_id":"as-i-am-long-and-luxe-scalp-serum-60ml","title":"As I Am Long and Luxe Scalp Serum 60ml","description":"\u003cp data-start=\"115\" data-end=\"412\"\u003eSupport healthy growth with this fortifying scalp treatment, designed to rejuvenate follicles and promote longer, stronger looking hair. 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